MajaDeliciosa Bonita, more than just a delightful dessert

by: Magic Erika Junrie Baranggot

Maja is a popular dessert among Filipinos. It can be served with different presentations. Ordinarily, when served in the Philippines, it usually contains small kernels of sweet corn inside and topped with flakes of roasted coconut meat. Often, it will also have shredded cheddar cheese on top. This delicious treat is adapted from the traditional Spanish holiday dessert, “Manjar Blanco” which means white delicacy. It has the consistency of thick gelatin and is usually creamy white in color.

Most of us rarely eat Maja Blanca as a kid. The rare occasion I would have had it would have been at someone else’s home or out at a Filipino Restaurant. So, I was a bit surprised when it placed quite high in the list of favorite pinoy desserts.

This is a great snack for the whole family, particularly for the kids who don’t eat veggies; it is a perfect way to sneak in some healthy ingredients to their dessert without them knowing that they have actually eaten some vegetables. Though, it is also a fun way of introducing the kids to eat healthier and nutritious snack than consuming their favorite junk foods.

Maja Kalabasa Recipe is the healthier version of the famous dessert, which is known and much loved by every Filipinos as Maja Blanca or Coconut cake. Unlike the traditional Maja Blanca that is usually in white color, this Maja Kalabasa Recipe is like a golden pudding made with squash, which makes this dessert absolutely nutritious and vitamin-packed.

Some of the kids would also enjoy the healthy goodness of Maja Ube with its deep purple color, and delectable, sweet creamy taste. Apart from that, there’s also a fun twist to that dessert: The MajaChoco Loco for chocolate fans. This is an innovation that has been recently developed and is now hitting high in the market.

From Humble Beginnings

How It Started

My friends and I love to cook for our family. We are not that good in cooking but you don’t need to be an expert chef to cook. It became a hobby because all you have to do is just use your imagination, your available resources and cook with passion. Last two years we made our first Maja Blanca. We we tried to sell it to our classmates, and to our surprise, they loved the taste and encouraged us to cook again. The second time we cooked Maja Blanca we added squash on it. They liked it even more and has since then gained customers and patrons. Later on, we decided to come up with a brand name Maja Deliciousa Bonita.